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4 mindsets that could doom your social media marketing efforts

from Digital Book World

When it comes to the potential for selling a book, not all social media channels are created equal. Some are definitely wired for selling, while others are not. Some contain a variety of commerce tools that naturally lead people toward a sale, and some do not. Add your audience demographics and the culture of each social media channel to the mix, and you have a three-step test for finding out which channels are a fit for selling your books. more

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