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New tool will let publishers know whether Facebook or Google is earning them more money

from Business Insider

Taboola — the content recommendation platform that works with companies including Business Insider, AOL, and USA Today — is rolling out a new product that will let publishers know precisely which articles are generating the most ad revenue. The analytics tool also lets publishers compare which referral platforms — like Facebook, Twitter, WhatsApp, or Google Search — are bringing in the most advertising dollars. more

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