4 essentials to wring results from your content marketing budget
Are you confident that your content marketing budget for 2016 is sufficient for your needs? Or maybe this is the better question: Do you even have a content marketing budget? In many companies, content marketing simply gets rolled up into the general marketing budget. This means that even if there are funds available, it may be hard to justify larger spends, request a budget increase or accurately calculate ROI specifically for content marketing.
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