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A guide to mobile digital marketing

from Forbes

Although you might understand the importance of having a mobile marketing strategy, you might be stumped on exactly what changes you need to be making to accommodate today’s mobile-heavy world. Most companies ensure they have a mobile responsive site and consider their mobile strategy a fait accompli. But the journey that a mobile user takes can be so drastically different from that of a desktop user, that there are actually quite a few more steps involved in optimizing your campaigns for mobile devices. more

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