NPD: Boomers snack 20 percent more often than millennials
from Progressive Grocer
Although industry insight has long identified millennials as the key target of the snack occasion, it's actually Boomers who most often indulge in between meals, so finds The NPD Group. In fact, Boomers consumer ready-to-eat snack food 20 percent more often than millennials do, despite the latter group having overtaken their older counterparts in population in 2015.
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