The marketing realm can't escape the law of duality
from Advertising Age
If your brand is not one of the two major brands in your category, then you have a problem. Take a mythical battle between four brands. The assumption is that the brand with the better product, the better pricing, the better marketing program and the better advertising agency will win in the marketplace. That's not reality.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063