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Now entering...the age of cognitive marketing

from Marketing Land

Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will do much of the thinking. It's called cognitive marketing, and research firm IDC expects that half of all companies will use this emerging generation of computer intelligence for their marketing and sales efforts by 2020. IDC Research Manager Gerry Murray predicts that just a year from now, the current group of several dozen applications employing cognitive computing will become "hundreds." more


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