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When to outsource your marketing, and how to choose a good agency

from Forbes

Although marketing a stylish neighborhood restaurant is very different from marketing a billion-dollar tech firm, a common dilemma exists for businesses in all industries: "Do I outsource my marketing, or keep it in-house?" The answer isn't always obvious and something that I've struggled with over the years. A lot of business owners look into outsourcing due the expenses behind payroll, physical space, health care and a variety of other factors. Others, however, fear that outsourcing could compromise quality. more

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