Where should you publish your Web content? On-domain vs. off-domain
Andrew C. Wheeler, VP or Strategic Services for Skyword, writes: "Many companies struggle with a major decision of where to publish their Web content. Should they pursue a stand-alone destination or publish to the brand’s existing site? This debate is not new. My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question 'where should my content live?' But back then, my focus was on search implications. Today, it's all encompassing: Does on-domain or off-domain make more sense for your brand’s content?"
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