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Leading private-sector health care system woos veterans with ads

from The Associated Press via Military.com

A leading hospital system in the U.S. is courting military veterans with a multimillion dollar ad campaign, raising concerns from some veterans groups that private sector marketing could weaken the Department of Veterans Affairs health care system. The campaign tag lines — "Veterans have a choice in healthcare" and "You honored your oath, and so do we" — emphasize consumer preference and the shared values of medical professionals and the military. more


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