How a generation of consumers is transforming today's packaging landscape
from Packaging Europe
Millennials account for 24 percent of the adult population in the European Union. As a result, the millennial generation has a significant influence on the decisions made by consumer goods manufacturers. Not only are millennials a driving force behind a changing product mix, but their purchase decisions are also prompting manufacturers to differentiate their brands with creative and unique packaging. Of course, these demands place significant challenges on brand owners as they work to stay ahead of a curve, being set by a generation attuned to instant gratification.
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