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The evolving nature of food marketing

from By Bambi Majumdar

The California Avocado Commission stole the show at the Super Bowl this year. The organization knew who to target (millennials and Gen Zers) and how to target them (via Twitter video), connecting deeper than any other brand there. By showing users how California avocados can pair with whatever strikes one's fancy, they paved the way for future of food marketing. From nutrition and labeling to food sourcing and even virtual reality, the food industry is changing rapidly. more

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