Social Tables survey of meeting planners and properties reveals best practices
There have been almost no research-backed reports on how hotels can increase their revenue from booking more meetings and improving their site visits. So the industry has been under-informed about a big opportunity. Group business accounts for about 30 percent of total revenue for hotels with a food-and-beverage and group focus. Social Tables, a cloud-based events software business, starts to fill that knowledge gap with a 19-page report.
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