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How empathy can take your marketing to the next level

from Business 2 Community

Many say empathy marketing is the way of the future, wherein consumers will demand that the brands they support show a true sensitivity to their struggles, concerns and issues. In 2016, we're moving ever faster towards completely customer-centric marketing. If you don’t know your customer, and you can't identify with their issues, you're going to be left behind. more

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