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In Hindsight: How the marketing for 'Batman V Superman' built a new world

from Forbes

Love it, hate it, or fundamentally confused by it, there's no denying that Warner Bros.' Batman v Superman: Dawn of Justice has had a successful run so far with a cumulative worldwide total of $489.6 million to date. While the $166 domestic opening weekend total was slightly lower than the studio's projected $170 million haul, it's still a record for a DC film, a March opening, and an Easter weekend opening — Furious 7, the second-biggest Easter weekend opening ever, generated nearly $20 million less than Batman v Superman did in its debut weekend. more

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