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Marketing Cloud: Enabling awesome user engagement across channels

from VentureBeat

The rise of mobile has changed the way we multitask in our daily lives. Approximately 88 percent of consumers multi-screen and use an average of 2.42 devices at the same time. Going from one device to the next has become the norm — creating an expectation for businesses to deliver an omnichannel experience to the customer. If one digital channel fails to sync up with another, your mobile customers are likely to log off for good. more

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