How can small businesses get started with marketing automation?
from Business 2 Community
While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that 60 percent of those with revenues exceeding $500 million have already implemented marketing automation, but just 3 percent of small businesses with fewer than $5 million in revenue have invested in it.
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