15 Instagram book marketing ideas from publishers
Why are publishers using Instagram to promote their books and brands? According to Socialbakers, the top brands on Instagram have a 47 times higher average post engagement rate than the top brands on Twitter. And then there's the scale. As of September 2015, Instagram had 400 million monthly active users, more than Twitter's 316 million. So while Instagram isn't an ROI-driven marketing tool, it can have a big impact on book branding.
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