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The power of free: How to sell more e-books

from Publishers Weekly

Do you want to sell more books and increase the value of your author brand? Then give some of your e-books away for free. To many authors, the idea of giving their work away for free is counterintuitive — and possibly abhorrent and sacrilegious. Free devalues your work, right? Wrong. Free makes your work more valuable. As an author, you are a brand. Readers buy books from authors who have earned their trust. more

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