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Why tone of voice matters for recruiters

from Firefish

What's the best and most effective way to reach candidates? Through compelling, considered and relevant language. Content marketers know the importance of using appropriate language. It's a tried-and-true approach, and it ensures that a website is found by the right audience, in the process driving relevant traffic. Yes, recruiters don't traditionally think of themselves as marketers, but they should borrow from the content creators' toolbox. more

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