How gang violence can start on social media
Like businesses and brands, gangs often use social media to promote their image. In a music video that was filmed in backyards, a front porch and the roof of a downtown parking garage, the high-quality production shows teens flashing guns, gang signs and rhyming about gang culture.
"YouTube is like this cottage industry for gang-related activity," said David Pyrooz, a sociology professor at the University of Colorado-Boulder and a national expert on violence and social media. Pyrooz conducted a survey in five major cities in 2013 to gather information on how people involved in gangs interact online.
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