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Newsworthy Clients: How Much Media is Too Much?

from Jenna Glatzer, ASJA

As a long-time ghostwriter, I can often anticipate the reasons publishers may turn down a client's book, or offer a low advance for it. One of the reasons that often surprise clients is overexposure.

Here’s the thing: When a story goes viral online, or a person appears all over talk shows and the news, you may assume that means a book deal is going to be easy. In fact, it may be a handicap. What publishers see from that is, "The story is already over." more

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