Candidate engagement: Is that what you really want?
Albert Einstein said, "Nothing happens until something moves." Recruiting operates under a similar rule: nothing happens until someone does something — looks at a job description or applies for a job. While candidate engagement sounds good, unless it leads to some desired action, it is not valuable. The real goal is to get the behavior you want — a person to apply, a qualified person to ask for more information, or for someone to answer qualifying questions.
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