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How can 'disruptive design' enrich sustainable packaging innovation?

from Packaging Digest

How can positively disruptive design be used to create innovation outcomes and new business models that enhance sustainability and circular systems? What is "positively disruptive design" and what's the application to sustainable packaging? Founder of the Un-School of Disruptive Design Leyla Acaroglu says, "Most of the methods and tools that were available to the sustainable design world were really ugly. The content was coming out of academia and it was focused on how to reduce the environmental impacts of products and packaging through eco-design wheels and nice PDFs that were very prescriptive. more

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