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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

from VentureBeat

You know that the customer is completely mobile now, but apparently you don't take marketing to them seriously. In fact, you're wasting your money. That's a fair takeaway from early responses to our holistic mobile marketing study, the results of which we'll discuss in depth at next month's VB Roadshow. Here's the problem. more

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