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How contextual marketing fits into your inbound strategy

from Business 2 Community

Picture this: you're searching for a new pair of shoes on your lunch break. You've heard great things about Brand A (let's call them "HappyFeet's Happy Shoes"), but you've already got a couple pairs of Brand B (we'll call them "Pretty Pretty good Shoes" (aka PPGS)) in your closet and they've suited you just fine before. You mosey over to HappyFeet's website and find a couple things you like, but nothing seems to be in the right color (magenta) or right size (8 women's). more

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