JetBlue Exec: Virgin America was a nice to have but not worth $2.6B
JetBlue's talks to acquire Virgin America were the New York-based airline's first-ever merger discussions in its 16-year history but the $2.6 billion in cash that Alaska Airlines ended up paying to acquire Virgin America "didn't really make a lot of sense for us." That was the take of Marty St. George, JetBlue's EVP, commercial & planning, who sat down with Skift in New York and discussed JetBlue's thinking about its ill-fated merger.
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