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5 ways AI will impact marketing over the next 12 months

from Advertising Age

With all the buzz about artificial intelligence and the launch of the Facebook bot marketplace, I thought it might be helpful to look at the potential implications for marketers over the next 12 months and provide a relatively jargon-free look at some of the near-term opportunities and tips on how to start to prepare for them. At a high level, it's about using AI to power more direct interactions between brands and people, focusing on faster, smarter responses to their questions and needs. more

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