How to craft your perfect selling story
When speaking with a client, simply referring to your previous work, however successful, is not enough. You should be able to work those events into a compelling narrative that engages your audience, both rationally, and emotionally. Perfecting your sales story allows you to connect with your client and provide valuable insight. This is your opportunity to challenge the client to think critically, and to show your expertise. The way you choose to frame your selling story influences how a client views you.
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