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Coca-Cola unifies its brand worldwide with new design language

from Fast Company

In Mexico City, Coca-Cola revealed the final act in a year-long "One Brand" unification strategy. It's Coke's new packaging. Now Coca-Cola, Diet Coke, Coke Zero and Coke Life will share a single branded aesthetic around the world, unified by a red disc, and advertised together in a new wave of shared commercials. "When people see this new brand identity, they'll know they're buying a Coca-Cola," says James Sommerville, vice president of global design. more


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