HERE and now: Location-based marketing and high definition mapping
from GIS User
Why would a retail giant like Amazon be interested in investing in a mapping company? That's the first question many will ask when they discover the company is reportedly in talks with a consortium of German automakers for a stake in the high definition mapping company HERE. But there are several logical reasons, and they all relate to the huge role mapping and GIS will play in more and more businesses over the next decade.
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