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A look at the disruptive marketing trends for beverage sales

from By Bambi Majumdar

PepsiCo recently hired veteran CIO Jody Davids to steer its IT strategy going forward. What is particularly interesting is how this strategy will also lay the foundation for the marketing plan ahead. Davids will be taking her 35-year-career leadership skills to enhance IT for all beverages under the Pepsi brand and digitize their growth. A major challenge facing Pepsi and other beverage brands is not sales, but how to hook millennials who are not as enamored with the standard soda choices. more


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