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Facebook reveals proven tricks to increase video views

from By Emma Fitzpatrick

While studies often attempt to understand just what makes a video go viral, the essence has never quite been captured. We're getting a step closer, though. Facebook just released new data in an attempt to analyze "the science behind effective videos." The social network had users watch more than 850 videos and decide which ones worked best. If anyone can solve this mystery, surely it's Facebook. Its users watch more than 100 million hours of video every day. more

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