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Cracker Jack ditches toys, offering mobile games instead

from Los Angeles Times

Even Cracker Jack is trying to go digital. The baseball game snack staple will no longer have a physical toy in the box, opting instead for a prize sticker with a QR code that can be scanned to play one of four mobile games. "The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience," Haston Lewis, senior director of marketing at Frito-Lay, said in a statement. "With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness." more

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