4 ways your employees could ruin your brand
Much has been made of the invasive nature of employers in this day and age. They have comprehensive social media policies that apply even to personal accounts. It may seem as if they are unnecessarily snooping around your personal life, but it's all due to good reason. It's part of how companies sell their services. The reality is that customers are interested in the people working for you. Like it or not, if they find anything that's inconsistent with your brand they are going to use it to influence their purchasing decisions.
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