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Follow the NBA — put the ball in your court

from By Jessica Taylor

The National Basketball Association recently approved advertising on uniform jerseys for the first time in league history. In fact, the NBA is the first of the four major sports leagues in the U.S. — including NFL, MLB and NHL — to put ads on its jerseys. This new initiative is not only beneficial for the teams, but also for businesses. Companies around are gearing up to expand their brands — and you should follow suit. Now, I don't mean it's time to call up an NBA team. more

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