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Fast casuals leverage design elements to communicate their premium quality

from QSR Magazine

When Super Chix founder Nick Ouimet decided his Texas-based fast casual needed a new design, he and his team first considered their own knowledge of the brand. "We're a classed-up chicken joint, so we asked ourselves, what does that look like?” Ouimet says. The result was a design with subtle nods to chicken coops and eggs, like arrow-shaped directional signs and mercury-tipped light bulbs. The focal point is a textured white brick wall with hand-drawn images depicting the concept's many specially sourced, high-quality ingredients. It's modern and fundamentally cool, but it never strays far from the down-home roots of its star dish. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063