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Kraft Heinz shakes up the dressing aisle

from Packaging World

Filling the gap in the salad dressing market between a foodservice sachet and a full-size bottle for retail is a shapely new two-servings-plus pouch from The Kraft Heinz Co. that is commanding attention on shelf with its unique format and vibrant graphics. Introduced in early 2016, the stand-up pouch for Kraft Anytime! Anywhere! is portable and resealable, offering consumers the ability to tailor their salads on-the-go. more


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