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Social media mapping is crucial for market research and your social strategy

from GIS User

Who cares where Waldo is? Almost every day, I open Twitter and look in the left column at what is trending. I think of how I can leverage that to increase my likes and retweets. If something is trending on Twitter, it's likely a factor on Facebook and other social media platforms. More important is what is trending in my area and my particular business niche, and I have saved searches on Twitter and Google alerts that tell me what those things are doing worldwide. more

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