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Color trends and preferences in packaging

from Packaging Digest

Packaging design expert Richard Palmer of Little Big Brands takes a closer look at leveraging the use of color in packaging and identifies where color confluence is seen and another dynamic demographic where a color collision is occurring... and points to a color trending in today’s market. What signals are you sending with your package color? How is the science behind certain colors evolving over time? How do different colors translate different emotions among vertical market segments? more


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