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Leap year's extra selling day helps boost tire demand trends

from Modern Tire Dealer

According to the results of Modern Tire Dealer’s recent survey, demand for replacement tires increased in February. From a volume standpoint, the dealers reported they sold 0.9 percent more tires last month on a year-over-year basis, following a 0.9 percent increase in January and a 0.8 percent increase in December. While the lack of a harsh winter was a headwind to demand trends this year and provided a tough comparison from the winter of 2014-15, this negative was more than offset by strong demand trends and, to a lesser extent, the benefit from an additional selling day related to the leap year. more


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