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Stuffed animals get transplants in adorable campaign about child organ donation

from Adweek

Imagine a plush rooster with a frog's foot where its comb should be. Such a creature now exists, thanks to a new campaign in Japan. To raise awareness of a shortage of child organ donors, Dentsu employee Akira Suzuki and a colleague created "Second Life Toys," which hopes to resurrect worn-out stuffed animals by combining them with parts from other fuzzy beasts. more


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