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Classic brands are going organic. Will consumers go for the change?

from Packaging World

Many consumer product companies are concerned about their mainstream brands losing market share to smaller competitors focused on conveying quality and transparency. The possibility of losing traction with authenticity-focused millennials is surely a big part of the equation. This trend is affecting classic American brands that have remained untouched for decades. Traditional manufacturers are scrambling to meet these needs in meaningful ways and offer options that keep these brands relevant with consumers. more

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