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How small businesses can make the most of big data

from Small Business Trends

Big data and business intelligence used to be only for enterprise companies. Now, however, thanks to the software as a service revolution, even small businesses can afford to track and tap into a wealth of information. However, becoming a data-driven small business isn't easy. Because you're dealing with complex troves of records that have multiple sources and are therefore highly unlikely to be structured uniformly, it can be difficult to process it all and interpret it into insights your business can actually use. more

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