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AquaBall 2.0 package takes a new shape, new packaging process

from Healthcare Packaging

A package's shape can provide competitive differentiation. A great example: The package for True Drinks Holdings' AquaBall flavored water beverages, which were introduced in 2012. The package consisted of a globe-shaped PET bottle decorated with a gorgeous shrink-sleeve film label printed with licensed Disney and Marvel cartoon characters. In May, the Irvine, California-based company announced it was transitioning out of the globe-shaped bottle into a narrower bottle that fits into cup holders and is easier for small hands to hold, with a more secure, easier-to-open closure. more

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