Best Western goes all in on its virtual reality marketing move
Best Western Hotels & Resorts is the latest in a slew of hospitality brands to enter the realm of virtual reality in an effort to step up their marketing efforts. By summer, all 2,200 Best Western-branded hotels in North America will have a "Best Western Virtual Reality Experience" whereby travelers can see each property's rooms, lobbies, and amenities virtually online before they even arrive at the hotel.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063