For real marketing success, focus on your superfans
Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that drop onto the marketer's plate every day, one low-tech marketing tool often falls between the cracks: people.
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