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Is now soon enough? Marketers and real time analytics

from Business 2 Community

With the explosion of opportunities to capture and quantify profiles and behaviors of markets — from buying decisions to social media activity — marketing has become a data-dependent, digital exercise. Opportunities to fine-tune strategies and improve response rates with surgical precision have never been so plentiful. A marketer's job includes expanding their views of potential and actual customers and enhancing interaction and engagement, all which are supported by up to the minute monitoring. more

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