Is your content marketing strategy customer centric? Here's why it needs to be
Is your content marketing strategy designed to bring the greatest possible value to your customers? I find that the majority of businesses either aren't able to answer this question succinctly, or are forced to respond in the negative. Content marketing has been built up so much as a means of generating new traffic that most modern strategies could be considered "traffic centric" or "revenue centric" rather than "customer centric."
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