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'The greatest' marketing lessons from the life of Muhammad Ali

from By Ryan Clark

Muhammad Ali was a marketing master. Whether he was promoting himself or his next fight, Ali knew how to pull the right strings to draw an audience. This is a feat that should not be taken lightly. Take this into consideration: As a black man in America during the 1960s, Ali convinced millions during America's era of racial segregation to both lend him their ears and agree with him that he may be, possibly, the greatest of all time. Let's break down three tactics Ali employed over the years. more


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